Online Internet Marketing Training
Learn Online Marketing Course from our Expert Trainer. Our internet training course is designed to help you online marketing techniques and apply the concepts in live projects.
About Our Online Internet Marketing Trainer
Our Online Internet Marketing Trainer has 5+ Yrs of Experience. He has achieved top positions for various highly competitive keywords. He has experience of working in various business sectors in various Internet Marketing Projects. He is passionate about search engines and will teach with enthusiasm to make the learning fun and practical.
Online Internet Marketing Course Modules
Search Engine Optimization (SEO)
Internet & Search Engine Basics
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Importance of Internet Marketing |
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Types of Internet Marketing Methods |
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Basics of Domain Name, Search engines and Directory |
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How the search engine works? |
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Google Search Engine Architecture |
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Google Algorithm Updates |
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Page Rank and Its Importance |
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Understanding the SERP |
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Using Search Operators |
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Google Web Masters Tools |
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Yahoo Site Explorer |
Keywords Research and Analysis
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Planning and Preparation |
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Business Research |
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Types of Keywords |
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Keyword Research Methodology |
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Keywords Analysis Tools |
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Competition Analysis |
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Finding the good keywords |
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Localized Keywords Research |
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Language Based Keywords |
SEO Onsite Optimization
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Onsite Optimization Basics |
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Domain Names in SEO |
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Creating Filenames in Site |
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Title Tag Optimization |
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Meta Tags Optimization |
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Copywriting and SEO Copywriting. |
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Header Optimization |
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Anchor Links Optimization |
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SEO Snippets |
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Image Tag Optimization |
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Footer Optimization |
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Websites Sitemaps |
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Sitemap Generation Tools |
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Image tag optimization. |
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Restricting the protect area of website |
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Black Hat SEO techniques |
SEO Offsite Optimization
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Introduction to Offsite Optimization |
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Submission to search engines |
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Linking Building Methodology |
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Types of Linking Methods |
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Free Links / Paid Links |
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Directory Submissions for SEO |
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Local Business Listing |
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Classifieds Posting |
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Forum Signatures and Commenting |
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Blogs Creations and Blog Commenting |
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Writing a Press Release |
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Article Submissions |
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Video Submissions |
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Social Media Optimization (SMO) |
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Social Networking |
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Social Bookmarking |
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RSS Feeds |
PPC (Google Adwords)
Introduction to SEM and Adwords
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Basics of Internet Marketing |
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Adwords Certification Exams |
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Benefits of Adwords compared to other Networks |
Adwords Account Setup
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Creating Adwords Account |
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Adwords Interface Tour |
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Adwords Dash Board |
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Billing in Adwords |
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Adwords Questions n Answers |
Creating First Campaign
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Understanding purpose of Campaign |
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Account Limits in Adwords |
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Location and Language Settings |
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Networks and Devices |
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Bidding and Budget |
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Schedule: Start date, end date, ad scheduling |
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Ad delivery: Ad rotation, frequency capping |
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Demographic bidding (Display Only) |
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Social settings (Display Only) |
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Automatic campaign optimization (Display Only) |
Ad groups and Keywords
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Purpose of Ad Groups |
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Keyword Types (Broad, Phrase, Exact and Negative) |
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Adwords Keyword Tool |
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Text Ad Format |
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Quality Score and Its Importance |
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Understanding the Ad Group and Keywords Dash Board |
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Automate Tool |
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Search Terms |
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Columns Customization |
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Alerts Setting |
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Filters |
Ads Format and Ad Guidelines
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Ad Types in Adwords |
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Text Ads and Guidelines |
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Image Ad Formats and Guidelines |
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Display Ad Builder Ads and Guidelines |
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Video Ads Format |
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Ads Preview and Diagnosis |
Display Network Targeting
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Setting a Display Network Campaign |
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Concept of CPM and Branding |
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Automatic Placements |
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Manual Placements |
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Placement Tool |
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Contextual Targeting Tool |
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CPC Bidding and CPM Bidding |
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Setting a Video Campaign |
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Audience Tab |
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Topics Tab |
Conversion Tracking
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Purpose of Conversions |
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Create your Conversion Tracking Code |
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Tracking the Conversions for Multiple Product |
Website Optimizer
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Using Website Optimizer Tool |
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A/B Testing |
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Multi Variant Testing |
Reports and Improving Conversions
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Conversion Tracking |
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Dimensions Reports |
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Google Analytics Tools |
Multi User Access
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User Access Levels |
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My Client Centre (MCC) |
Adwords Tools
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Change History Tool |
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Adwords Editor Tool |
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Opportunities |
Google Analytics
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Google Analytics Basics |
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Keywords Reports |
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Position Reports |
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Link Building Reports |
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Conversion Reports |
Our Sucessful Students |
Swetha (Online PHP Training) |
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