Online Adwords Training (PPC Training)

Become a Certified Adwords Professional with our Adwords Training Course. In Adwords Training we provide training in Google Adwords with in-depth Practicals. In adwords course we teach both Search Network and Display Network Advertising. Our Adwords course is designed in a way that all candidates can attemp the Adwords Certification Exam after the completion of the course.

About Adwords Faculty

Our Online SEM Trainer has 5+ Yrs of Experience in Internet Marketing. Our Adwords Trainer is Qualified Google Adwords Professional. He is responsible for Adwords Campaign Management @ ITinfo Group.

 

Online Adwords Training Modules

Introduction to SEM and Adwords

	Basics of Internet Marketing
	Adwords Certification Exams
	Benefits of Adwords compared to other Networks

Adwords Account Setup

	Creating Adwords Account
	Adwords Interface Tour
	Adwords Dash Board
	Billing in Adwords
	Adwords Questions n Answers

Creating First Campaign

	Understanding purpose of Campaign
	Account Limits in Adwords
	Location and Language Settings
	Networks and Devices
	Bidding and Budget
	Schedule: Start date, end date, ad scheduling
	Ad delivery: Ad rotation, frequency capping
	Demographic bidding (Display Only)
	Social settings (Display Only)
	Automatic campaign optimization (Display Only)

Ad groups and Keywords

	Purpose of Ad Groups
	Keyword Types (Broad, Phrase, Exact and Negative)
	Adwords Keyword Tool
	Text Ad Format
	Quality Score and Its Importance
	Understanding the Ad Group and Keywords Dash Board
	Automate Tool
	Search Terms
	Columns Customization
	Alerts Setting
	Filters

Ads Format and Ad Guidelines

	Ad Types in Adwords
	Text Ads and Guidelines
	Image Ad Formats and Guidelines
	Display Ad Builder Ads and Guidelines
	Video Ads Format
	Ads Preview and Diagnosis

Display Network Targeting

	Setting a Display Network Campaign
	Concept of CPM and Branding
	Automatic Placements
	Manual Placements
	Placement Tool
	Contextual Targeting Tool
	CPC Bidding and CPM Bidding
	Setting a Video Campaign
	Audience Tab
	Topics Tab

Conversion Tracking

	Purpose of Conversions
	Create your Conversion Tracking Code
	Tracking the Conversions for Multiple Product

Website Optimizer

	Using Website Optimizer Tool
	A/B Testing
	Multi Variant Testing

Reports and Improving Conversions

	Conversion Tracking
	Dimensions Reports
	Google Analytics Tools

Multi User Access

	User Access Levels
	My Client Centre (MCC)

Adwords Tools

	Change History Tool
	Adwords Editor Tool
	Opportunities

Course Duration : 14 Hours

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